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Playboy branding poker Web site From the Mercury NewsPlayboy Enterprises, publisher of Playboy magazine, is starting an online poker site, the second gambling venture the company has announced in three months. August 1st, 2006 Playboy Enterprises, publisher of Playboy magazine, is starting an online poker site, the second gambling venture the company has announced in three months. Playboy Enterprises and licensee Oceania Caribe Licensing will market the site outside the United States, where the government is cracking down on Internet gambling. The site will be introduced in the first quarter of next year, Playboy spokeswoman Linda Marsicano said today. Chief Executive Officer Christie Hefner has stepped up licensing of the publisher's Playboy bunny logo in retail stores and online. She is pursuing licensing partnerships with casinos, where profit margins are higher. "One of the things that online gaming doesn't have much of is brand," said Sue Schneider, publisher of IGaming News, an online gambling industry newsletter. Playboy would have ``pretty good brand presence outside the U.S.,'' Schneider said. Chicago-based Playboy Enterprises and Oceania Caribe said May 10 that they would start a Playboy-branded Web site offering casino games like blackjack. Both sites are being developed by CryptoLogic, a Toronto-based maker of Internet gambling software. CryptoLogic software is already used in poker sites for companies such as William Hill. Shares of Playboy rose 2 cents to $9.76 in New York Stock Exchange composite trading. The stock lost 30 percent this year before Monday. CryptoLogic rose 82 Canadian cents, or 3.4 percent, to Canadian $23.75 on the Toronto Stock Exchange.  Other news to read :
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